Strategic Communication (MA) is a programme for those who want more than just to understand the media — you want to know how to use them strategically to achieve goals in organisations, the public sphere, or politics.
Would you like to become a strategic communication expert — someone who can remain a clear voice in times of crisis and a persuasive force in campaigns?
Are you interested in public relations, political communication, digital campaigns, or communication in public administration?
Then this is the programme that gives you the tools, knowledge, and confidence to do exactly that.
Become the person who knows how to say the right thing, in the right way, at the right moment.
It’s no longer just about what we communicate — but how we do it. Strategic communication brings together analysis, planning, and the creation of effective communication solutions in an increasingly complex media and social environment.
The master’s programme enables you to develop analytical, strategic, and practical communication skills — applicable in both the public and private sectors. It is designed with a contemporary approach and includes current topics such as crisis communication, political campaigns, media and public relations, and digital communication.
By combining theory and practice, the programme strengthens your ability to plan communication strategically, lead campaigns, and evaluate their impact.
In the master’s programme, you will gain an in-depth understanding of contemporary communication processes, the ability to think strategically, and the skills needed to design effective communication solutions in complex environments. You will develop the capacity to analyse social and cultural phenomena, formulate original ideas, and address concrete research and professional challenges.
The programme is grounded in connecting theory with practice — from analysing real communication campaigns and crisis cases to developing your own strategic communication plans.
The programme is delivered in Ljubljana, with lectures tailored to working students. With the Study+ Support package, you gain access to online lectures, recordings, and the option to take exams remotely.
You can work as a:
Do your lectures clash with your other commitments?
Study +If you do not have time to attend lectures on campus every day, the Study+ Support package gives you the flexibility you need – while also offering a 20% discount on professional training programmes that support the development of key career competencies. Read on.
1. Live participation in lectures and seminars via Zoom
Study +Take part directly in most teaching activities online. Any exceptions where physical attendance is essential for achieving learning outcomes will be communicated in advance.
2. Year-round access to recordings of most lectures and seminars
Study +We understand that some days concentration is difficult or that you may miss a lecture. That is why recordings of most teaching content remain available for review until the end of the autumn examination period.
3. Administrative and technical support
Study +For faster and smoother resolution of your requests, we provide Student Office at a click and Technical SOS services. Through online meetings and the Study+ Info Hub, logistical obstacles are removed from your study journey.
