Media and Journalism (BAA)

Media and Journalism (BAA) is a programme that equips you with the knowledge needed for successful work in the world of media, communication, and digital storytelling. It combines theory with extensive practical experience.

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Duration: 3 years (6 semesters) 180 ECTS Full-time and part-time study Location: Ljubljana* *Subject to a sufficient number of applications Study+ Support package available Title gained after graduation: Bachelor of Applied Arts (B.A.A.)

Are you interested in working in the media, journalism, digital production, or content creation?

Do you want to learn how to film, edit, write, interview, and tell stories that matter? Are you looking for a programme that is practical, modern, and geared towards the professions of the future?

Become a creator of media content who masters both traditional and digital platforms. Practical skills for the media world – today and tomorrow.

The Media and Journalism (BAA) programme is designed for those who want to create – with a camera, a pen, a microphone, or a keyboard. It offers contemporary knowledge and skills that the media industry truly needs today.

In addition to understanding the role of the media in contemporary society, you will gain practical experience and skills that will help you perform confidently across different media environments. You will learn to create and deliver media content using modern technologies, and to take on various roles within the media production process – from creator to researcher.

Success Stories of Our Graduates

“Your faculty seemed the most suitable choice because of the wide range of subjects that I found both interesting and useful for developing journalistic skills. The description of the faculty and its study programmes convinced me to join. In short, the spark appeared when I realised that studying at your faculty would be an excellent opportunity to develop my journalistic abilities, to achieve my career goals, and to explore areas of knowledge and learning that were, at least for me at the time, still unfamiliar…” – Ana Raščan

What do you gain by studying Media and Journalism (BAA)?

The programme offers a combination of media literacy, technical skills, and an understanding of contemporary communication processes. You will learn how to create media content, film, write journalistic pieces, analyse public opinion, and work effectively in a dynamic media environment.

It is strongly practice-oriented – lectures are delivered by experienced academics and industry professionals.

You will gain an understanding of social processes and the role of the media, critical thinking skills, ethical conduct, and the ability to solve concrete problems in professional environments. You will master techniques for creating media content, the use of modern technology, and communication with different stakeholders. You will develop the competences needed for independent, responsible, and professional work in media organisations — both in Slovenia and internationally.

Internship is an important part of the programme and consists of training in partner organisations within real working environments, individual work, and consultations dedicated to the professional reflection of the experience gained. The student presents this in an internship report.

The programme takes place in Ljubljana, with the option of online participation through the Study+ Support package. The schedule is adapted for employed students (afternoons, Saturdays, and access to lecture recordings).

You can work as:

  • a journalist in print, online, or audiovisual media,
  • a content editor, communications manager, or PR consultant,
  • a camera operator, video editor, producer, or presenter,
  • a social media content creator,
  • an advertising or public opinion consultant.

Individual study programme consultation

The world is changing – be the one who leads it in the right direction!

Are you facing an important decision about choosing your study programme? Are you unsure which path will allow you to develop your passions and talents? The SASS Career Centre is here to support you!

Enrol today and start building your future!

Student Testimonials

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