Curriculum Vitae:

Tina Vukasović completed her bachelor’s and master’s studies in economics and business sciences at the Faculty of Economics and Business of the University of Maribor. In 2010, at the Faculty of Management of the University of Primorska, she received her doctorate with the dissertation Model of connections between the origin of the product and the perceived value of the brand. In 2021, the Senate of the University of Primorska elected her full professor in the field of marketing and scientific advisor. In the past, she gained professional experience in the economy for more than 12 years. She is employed as a university teacher – full professor of marketing at the Faculty of Management of the University of Primorska, at the International Faculty of Social and Business Studies in Celje and at Doba Faculty Maribor. In addition to teaching, she is also active in the field of research. She works internationally as a researcher and expert in the field of higher education and in various areas of marketing, with an emphasis on research in the field of consumer purchasing behavior. It is distinguished by its interdisciplinary approach and international involvement. Her personal bibliography includes many original scientific articles published in domestic and foreign scientific journals, as well as scientific monographic publications where she presents the results of her work. She is a member of the organizing committees of international scientific conferences, a member of editorial boards and a reviewer of domestic and foreign scientific journals in the field of marketing.